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WorldFlash Software, Inc. Privacy Policy WorldFlash Software, Inc. Privacy Policy

If you have any questions about this privacy policy, contact us at
WorldFlash Software, Inc.
3853 Marcasel Ave
Los Angeles, CA 90066
(310) 745-0632


At WorldFlash, we take your privacy seriously. The policies below apply to your use of WorldFlash News Agent. Please read the following to understand how your personal information will be treated as you make full use of our software. If we do not address your privacy concerns here, please contact us by e-mail message at , or by postal mail at Privacy Manager, WorldFlash Software, 3853 Marcasel Ave, Los Angeles, CA 90066 U.S.A. These policies may change from time to time so please check back periodically. Your use of the WorldFlash News Agent means you accept this policy, including any changes. This policy addresses the following questions:

WorldFlash Software is committed to being a leader in providing our customers with clear, comprehensive information regarding the personally identifiable information gathered through the use of our News Agent product. It is our mission to protect and respect your private information. We have developed this consumer software privacy statement to ensure that when you use WorldFlash products, you will know: 
  • What personally identifiable information, if any, we gather and track 
  • What we do with any personally identifiable information we gather and track 
  • Whether any of your personally identifiable information will be shared with any third party 
  • How the News Agent product communicates with WorldFlash servers 
WorldFlash Consumer Software and Your Privacy 
There are times when we may request that you give us permission to collect and store your personal information so that we can improve our products to better meet your needs, and customize your experiences according to your individual preferences. 

Our Privacy Pledge to All Consumers of WorldFlash Products:

  1. WorldFlash does not share with third parties any personal information you provide in connection with our products, without first obtaining your informed consent. 
  2. WorldFlash sends you e-mail regarding new products and services only if you have indicated you wish to receive such e-mail. You can remove yourself from our e-mailing list at any time. 
  3. WorldFlash Software responds to your privacy questions. You may contact us at

 What Information We Gather and Track

To provide a great consumer experience and to operate effectively, WorldFlash's software products occasionally send information to servers at WorldFlash. The sections below describe these interactive Internet communications and how they can be disabled if you prefer. When we refer to "personally identifiable information" we usually mean "your personal email address"; for some users their "IP" address also qualifies.

WorldFlash News Agent's optional registration form requests users to share contact information (like name and email address) and demographic information (like area code, zip code and age range). We use provided contact information from the registration form to send occasionally send you information about changes, updates or features of our services or to contact you when necessary.  

To deliver requested content and services beyond default settings, we require users to supply preference information (e.g. choice of news headline services). To monitor performance of our systems and delivery of requested content, we collect activity information (like user session times and click-thru information). 

The WorldFlash intelligent information agent automatically recognizes the IP and the domain name of anyone who uses the WorldFlash News Agent, the number of users of the Software, visits to news stories, clicks on links, quotes, weather etc. The WorldFlash agent can also identify the users' web browser, video screen parameters, and computer operating system.   to top

 What We Don't Track

WorldFlash does not track your Internet surfing habits! The only information tracked by WorldFlash is that which is directly attributable to the normal operation of the client program. We don't track your search terms (although we do count the aggregate number of searches across the system).  

Our WorldFlash web site (www.worldflash.com) and its mirror site, www.scroller.com, exist simply to distribute our software programs, and we don't track visitors to our Web sites in any special way. WorldFlash web sites may place "cookies" on your computer. These "cookies" are used to track and count usage of our Web sites so we may continue to improve them. You may have disabled or limited cookies in your browser, this will not limit your use of either the Web site or the News Agent software.

Provided and collected contact, preference and activity information helps us refine, market and deliver our services according to user interests. Provided and collected information is not shared on an individual basis with advertisers or partner companies. Only aggregate information is ever shared with advertisers or partners (e.g. advertising or headline impressions data). 

WorldFlash News Agent contains links to the other sites that provide content and Web resources in the form of linked headlines and toolbar components. WorldFlash Software is not responsible for the privacy practices or the content of such external Web sites. 

WorldFlash Software may occasionally use online surveys to ask visitors for feedback on our products and services as well as collect contact information (like email address). We may use contact data from such surveys to send the user information about our company or to contact users when necessary.   to top


This site has security measures in place to protect the loss, misuse and alteration of the information under our control, including network firewalls and password-protected access to databases. 

We use industry standard efforts to safeguard the confidentiality of your information. However, "perfect security" does not exist on the Internet. Nonetheless, we routinely review our security and encryption practices and procedures. Additionally, we limit website access to user data we collect only to employees who are authorized and have a valid password. Finally, we continually review our security procedures to ensure use of the latest methodologies.   to top

 Background Activity

WorldFlash News Agent regularly contacts WorldFlash's update servers to check if newer versions of WorldFlash Service libraries are available. If newer versions are available, WorldFlash News Agent will automatically perform the upgrade. In some cases, when a major software upgrade is necessary, an alert box will notify the user of this occurrence.   to top  

 Disclosure of Personal Information

WorldFlash Software will never share information about you without your permission (unless required by law). In the case of users involved in activities deemed to be illegal or criminal such as imposture, harassment or distribution of viruses, eavesdropping, electronic trespassing, sniffing, spoofing, breaking passwords and fraud, or any other activity deemed illegal, WorldFlash Software will permit authorized officers of court access to all its available information in order to locate the user and bring him to justice. Users' IP and dynamic IP addresses may be traced for this purpose. 

Users should be aware that when they voluntarily disclose personal information (e.g., user name, e-mail address, etc.), on standard publishing tools, which are available to the public, such as the message board and the chat discussion areas, this information being available to the public can be collected and used by unrelated parties and may result in unsolicited electronic messages from them. WorldFlash Software cannot ensure or warrant the security of any information the user transmit to us, and users do so at their own risk.   to top

 Client-specific Information

In order to operate properly, WorldFlash Gold collects certain information (like current operating system, monitor bit depth and size, version and mode of WorldFlash, WorldFlash use time). This information is used to allocate server resources and improve the operation of our software, and is used for statistical and auditing purposes only.   to top

 User Profile

When users fill out a demographic profile, a profile ID is generated and sent to the WorldFlash server. This information is used to serve ads that are more relevant to the user. The user can choose to modify or delete the profile at any time. To modify your profile, simple bring up the Customize WorldFlash... menu, click on Personal Profile, and make the appropriate changes.

By using WorldFlash News Agent software, you consent to WorldFlash Software's collection and use of information as described in this policy. If we decide to change our privacy policy, we will post changes on this page and may notify users by way of an email or indicate that changes were made when you access WorldFlash.

WorldFlash Software, Inc. ("WorldFlash") offerings are based on users' cooperation in providing information regarding news, interests, preferences and experience of other users, including without limitation, news sources, stocks, weather cities, sports teams, etc., that interest them. In order to maximize the WorldFlash system's usefulness, the information gathered adheres to privacy standards, as described on this page.   to top

 Terms and Conditions

Use of the WorldFlash Software is subject to the terms and conditions of the Terms of Use that accompanies the Software ("Terms of Use"). The standard Installation program includes a comprehensive End-User License Agreement, please read it before using our software.   to top


WorldFlash reserves the rights to modify this policy at any time. The privacy policy that has been changed will enter into effect 15 days from the day it was published on the web site or 15 days from the day the notice or new version of this policy were made available on the WorldFlash servers for download by the users. New versions or upgrades of the Program may include new policy, which will go into effect immediately upon user's agreement to the policy.   to top

 CHILDREN and the Web

Children should ask their parents before sending any information about themselves. Unsupervised children using online services are subject to several risks. The best way to assure that children are having positive online experiences is to be aware of what they are doing. That said, WorldFlash News Agent is designed to be "family friendly".   to top

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